Three Campaigns ... Three Success Stories! Even with the most cutting-edge creativity, Direct Marketing success is measured by RESULTS. During my 11+ years as a copywriter, I've had the privilege of contributing to dozens of winning campaigns -- three of which are described below. British Telecom Customer Mailing This kit utilized BT's own database to create a relationship-marketing program in which eleven million customers were mailed a Direct Marketing kit -- personalized for them based on their individual calling patterns. RESULTS: 30%+ response rate! Day-Timers Acquisition Historically, Day-Timers focused on how their planners could help career-driven individuals (mostly male) climb the corporate ladder. However, when the success-driven 1980s yielded to the time-starved 1990s, Day-Timers needed to change the way their product was portrayed. Accordingly, this kit targeted the Day-Timer system to a new generation of consumers -- especially, women. RESULTS: 30% higher than the client's previous control!  MCI Proof Positive B2B Customer Communications The hallmark of this kit was that it showed customers their personalized savings compared to AT&T ... and credited customers when their current plan cost more than MCI's best rate. RESULTS: 13% growth / 25% reduction in churn! E-Mail Me Now ... So I Can Put My Results-Generating Skills To Work For You! You Can Also Drop Me A Line At (610) 225-0262, Or Fax Me At (610) 293-2319 Home All portfolio material copyright maintained by its respective copyright owners.